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The EU Strategy for the Danube Region adopted in mid-2011
by the European Council is now in its implementation phase.
It is to lead to co-operation activities that will generate a sustainable
effect, not only at the political level, but also for the economy
and society at large, and thus to give life to the Danube Region
concept.
The conference START ME UP is dedicated to the communication
strategies and mobilisation measures to be applied in order to
transform the Danube Region Strategy into an initiative that enjoys
wide support throughout society.
One part of the conference will identify suitable communication
objectives that can and should be attained in order
to meet specific tasks and challenges of the Danube Region
Strategy. The wide range of programmatic expectations and the
great number of potential participants in the Danube macro-region
necessitate precise ideas regarding communication and focal points
for mobilisation and dialogue.
The second aspect to be discussed concerns the question of how
communication and mobilisation need to be concretely designed
to ensure that the envisaged objectives can be successfully
implemented. This will entail a discussion of the messages to be
spread as well as of personnel capacities, financial resources
and effective media use.
Organisers
City of Vienna
Council of the Danube Cities and Regions
Conference languages
English & German
Concept & management
europaforum wien – Centre for Urban Dialogue
and European Policy
1060 Vienna | Rahlgasse 3/2
office[at]europaforum.or.at
T +43-1-5858510
Official website of the Danube Region Strategy
www.danube-region.eu
PDF-Downloads
Presentation Stefan Gänzle (EN)
Presentation George Ellis Ruano (EN)
Eröffnungsrede Bürgermeister Häupl (DE)
Wiener Erklärung (DE)
Vienna Declaration (EN)
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| Day 1 |
24th September |
| 19:15 |
Welcome Reception
hosted by the Mayor of Vienna and the Council of
Danube Cities and Regions
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| Day 2 |
25th September |
| 08:30 |
Registration
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| 09:00 |
Opening
Michael Häupl, Mayor & Governor of Vienna
Ivo Gönner, Mayor of Ulm, President of the Council
of Danube Cities & Regions
Moderator
Gerald Gross, Director of gross:media
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| 09:30 |
Part 1
Demands, objectives and challenges
of communication and mobilisation in a macro-region
strategy
Keynote 1
Mobilising through macro-regional strategies: experiences
from the Baltic Sea – perspectives for the Danube Area
Stefan Gänzle, University Agder, Department of Political
Science and Management; Kristiansand
Keynote 2
Which Communication Strategy for the Danube Region?
Anna Repullo Grau, European Commission, DG Regio
In discussion with
Katalin Győry, The Young Citizens Danube
Network
Eckart D. Stratenschulte, Director of Europäische
Akademie Berlin
Michael Theurer, Member of the European Parliament,
Vice-Chair of MEP Danube Forum
Martina Prettenhofer, Hafen Wien, Head of project INWAPO
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| 11:00 |
Break |
| 11:30 |
Part 2
How to shape communication and mobilisation
instruments, projects and formats for various stakeholders
Keynote 3
The capital and potential of the Danube Region for a
successful macro-regional strategy
Kurt Puchinger, Planning Director of the City
of Vienna; EUSDR-Co-ordinator of Priority Area 10
Keynote 4
The strategy, logic and profile of successful communication
and mobilisation in a macro-regional strategy
George Ellis Ruano, Gellis Communications, Brussels
In discussion with
Elise Lindner, Communication Manager,
INTERACT Point Vienna
Lothar Fischmann, City of Vienna, Media Platform
“Danube Dialogue“
Peter Langer, General Coordinator Council of Danube Cities
and Regions
Interviews and reflexions with
Mayors and Representatives of the Danube Region |
| 13:20 |
Conference Closing
Gerald Gross, Director of gross:media
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| 13:30 |
End of the conference
Lunch cocktail
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